BUSI 419 - Nonprofit Marketing

(3 hours) Prerequisites: Admission to the School of Business and BUSI 313. This course provides concepts and tools to help managers of private nonprofit organizations (educational, religious, healthcare, arts, community service, etc.) achieve organizational objectives by effectively marketing their organizations, programs and services. Emphases will include (but not limited to): market research, development of marketing strategies, funding, volunteer recruitment and management, staffing, selection of board members, and integrated marketing communications.