Marketing (BBA Degree)

Marketing (63 hours) + Liberal Arts Core (47 hours)

Liberal Arts Core (47 hours)

• See Liberal Arts Core  for all Bachelor Degrees; must include the following courses:
• ECON 211 - Principles of Microeconomics (3 hours)
• MATH 111 - College Algebra (3 hours)

BBA Core (36 hours)

• BUSI 105 - The World of Business (3 hours)
• ACCT 210 - Principles of Accounting I (3 hours) *
• ACCT 211 - Principles of Accounting II (3 hours) *
• ECON 212 - Principles of Macroeconomics (3 hours)
• ECON 224 - Business and Economics Statistics (3 hours)
• BUSI 304 - Business Communication (3 hours)
• BUSI 305 - Business Finance (3 hours) *
• MGMT 310 - Principles of Management (3 hours) *
• MRKT 310 - Principles of Marketing (3 hours) *
• BUSI 336 - Legal Environment of Business (3 hours)
• BUSI 481 - Business Ethics (3 hours)
• BUSI 485 - Business Strategy (3 hours) *

• * A grade of “C” or better is required to graduate.

Marketing (27 hours)

• MRKT 320 - Consumer Behavior (3 hours)
• MRKT 350 - International Marketing (3 hours)
• MRKT 360 - Advertising (3 hours)
• MRKT 410 - Market Research (3 hours)
• MRKT 450 - Marketing Management (3 hours)
• Two Accounting, Business, Economics, Management, or Marketing  electives at the 200 level or higher (6 hours)   
• Two Marketing Electives (6 hours):

Note:

All students must have at least 125 hours to graduate. Students must meet the Residency Requirements  described in this catalog.