Jul 18, 2024  
2022-2023 Graduate Catalog 
    
2022-2023 Graduate Catalog [ARCHIVED CATALOG]

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BUSI 648 - Strategic Marketing


(3 hours) Prerequisites: BUSI 625 & BUSI 635. Application of the management principles of planning, organizing, directing, and controlling the marketing functions and strategies of an organization. Emphasis is placed on the development and implementation of marketing programs for the executive level. Note: This course cannot be challenged.



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