Nov 27, 2022  
2013-2014 Undergraduate Catalog 
    
2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

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ECBA 308 - Marketing & Advertising


(3 hours) A study of the processes and procedures used in developing and utilizing a strategic marketing and advertising campaign for regional and global markets. The course focuses on addressing the definition of marketing and the role played by marketing in the economy. An examination of the applied and theoretical aspects of advertising decisions will be presented throughout the course. The student will learn how to differentiate between the alternative concepts under which organizations conduct marketing activities, develop advertising themes and producing a multimedia advertising and marketing plan will be an essential part of the course requirements. A review of how culture impacts advertising and marketing will also be examined.



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