Marketing (BBA Degree)

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A major in Marketing consists of 64 hours and does not require a minor.

Marketing (64 hours) + Liberal Arts Core (47 hours)

Liberal Arts Core (47 hours)

See Liberal Arts Core (LAC) for all bachelor degrees ; must include the following courses:
ECON 211 - Principles of Microeconomics (3 hour(s))
BUSI 204 - Business Communication (3 hour(s))
MATH 110 - Extended College Algebra (4 hour(s)) or higher

Foreign Language requirement (hours included above)

Students are required to take a minimum of 3 credit hours but are not required to progress past FL 202 (Intermediate II) if the student places higher than FL 201. If a student places higher than 202, the student has completed her/his required FL credit. Note that this placement does not count toward the required 125 hours (may vary according to degree) required of all CSU students.

Choose one of the following courses:

ARAB 110 and 110L, 120, 201, or 202 or
FREN 110 and 110L, 120, 201, or 202 or
SPAN 110, 111 or 112 and 110L, 101, 102, 120, 201, or 202 or
CHST 121, 122, 131, or 132 or
Any other 3 hour foreign language course.

BBA Core (40 hours)

BUSI 199 - Discovering your Passion in the Business World (1 hour(s))
*Students entering the BBA with less than 60 credit hours are required to take BUSI 199, 299, 399, 499. Students with over 60 credit hours are required to complete BUSI 299, 399, and 499
BUSI 299 - Preparing your Pathway in the Business World (1 hour(s))
BUSI 399 - Discovering your Potential in the Business World (1 hour(s))
BUSI 499 - Finding Purpose in the Business World (0-1 hour(s))
ACCT 210 - Principles of Accounting I (3 hour(s)) *
ACCT 211 - Principles of Accounting II (3 hour(s)) *
ECON 212 - Principles of Macroeconomics (3 hour(s))
ECON 224 - Business and Economics Statistics (3 hour(s))
FINA 305 - Business Finance (3 hour(s)) *
MRKT 310 - Principles of Marketing (3 hour(s)) *
MGMT 310 - Principles of Management (3 hour(s)) *
MGMT 331 - Operations Management (3 hour(s))
BUSI 455 - International Business (3 hour(s))
BUSI 336 - Legal Environment of Business (3 hour(s))
BUSI 481 - Business Ethics (3 hour(s))
BUSI 485 - Business Strategy (3 hour(s)) *
* A grade of “C” or better is required to graduate.

Marketing (21 hours)

MRKT 320 - Consumer Behavior (3 hour(s))
MRKT 360 - Advertising (3 hour(s))
MRKT 410 - Market Research (3 hour(s))
MRKT 370 - Intro to Supply Chain Management (3 hour(s))
MRKT 450 - Marketing Management (3 hour(s))
Choose two Marketing Electives from (6 hours):

Marketing Electives are selected from the following:

MGMT 330 - Introduction to Business Analytics (3 hour(s))
MGMT 375 - Small Business Management (3 hour(s))
BUSI 314 - Information Systems Concepts (3 hour(s))
MRKT 330 - Personal Selling and Sales Management (3 hour(s))
MRKT 340 - Retailing (3 hour(s))
MRKT 350 - International Marketing (3 hour(s))
MRKT 420 - Nonprofit Marketing (3 hour(s))
BUSI 473 - Senior Project in Business (3 hour(s))
MATH 209 - Calculus for Business (3 hour(s))

Business Internship or other ELR course (3 hours)

Choose one of the following:

ACCT 469 - Accounting Internship (3 hour(s))
BUSI 383 - Creative Teamwork (3 hour(s))
BUSI 384 - Creative Teamwork in Business (3 hour(s))
BUSI 469 - Business Internship (3 hour(s))
FINA 457 - Personal Finance Peer-to-Peer Coaching (0-3 hour(s))

Note:

All students must have at least 125 hours to graduate. Students who took MATH 099 or ENGL 099 will need at least 129 hours to graduate. Full Bridge students will need at least 133 hours. Students must meet the Residency Requirements described in this catalog.