Business Administration with an emphasis in Marketing (BBA Degree)

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The BBA with a major in Business Administration with an emphasis in Marketing consists of 54 hours and requires a minor.

Business Administration with an emphasis in Marketing (54 hours) + Liberal Arts Core (47 hours)

Liberal Arts Core (47 hours)

See Liberal Arts Core (LAC) for all bachelor degrees ; must include the following courses:
ECON 211 - Principles of Microeconomics (3 hours)
MATH 110 - Extended College Algebra (4 hours) or higher

Foreign Language requirement (hours included above)

Students are required to take a minimum of 3 credit hours but are not required to progress past FL 202 (Intermediate II) if the student places higher than FL 201. If a student places higher than 202, the student has completed her/his required FL credit. Note that this placement does not count toward the required 125 hours (may vary according to degree) required of all CSU students. Choose one of the following courses:

ARAB 101, 102. 201, 202
FREN 101, 102, 201, 202
SPAN 101, 102, 201, 202
CHST 121, 122, 131, 132 or
Any other 3 hour foreign language course

BBA Core (36 hours)

BUSI 105 - The World of Business (3 hours)
ACCT 210 - Principles of Accounting I (3 hours) *
ACCT 211 - Principles of Accounting II (3 hours) *
ECON 212 - Principles of Macroeconomics (3 hours)
ECON 224 - Business and Economics Statistics (3 hours)
BUSI 204 - Business Communication (3 hours) *
BUSI 305 - Business Finance (3 hours) *
MGMT 310 - Principles of Management (3 hours) *
MRKT 310 - Principles of Marketing (3 hours) *
BUSI 336 - Legal Environment of Business (3 hours)
BUSI 481 - Business Ethics (3 hours)
BUSI 485 - Business Strategy (3 hours) *
* A grade of “C” or better is required to graduate.

Marketing Emphasis (18 hours)

MRKT 320 - Consumer Behavior (3 hours)
MRKT 410 - Market Research (3 hours)
MRKT 450 - Marketing Management (3 hours)
Three Marketing Electives (9 hours):

Marketing Electives are selected from the following:

MRKT 330 - Personal Selling and Sales Management (3 hours)
MRKT 340 - Retailing (3 hours)
MRKT 350 - International Marketing (3 hours)
MRKT 360 - Advertising (3 hours)
MRKT 420 - Nonprofit Marketing (3 hours)
BUSI 314 - Information Systems Concepts (3 hours)
BUSI 412 - Principles of Real Estate (3 hours)
May choose one of the following courses:
BUSI 363 - Entrepreneurial Action (3 hours)
BUSI 383 - Creative Teamwork (3 hours)
BUSI 469 - Business Internship (3 hours)
BUSI 473 - Senior Project in Business (3 hours)

Note:

All students must have at least 125 hours to graduate. Students who took MATH 099 or ENGL 099 will need at least 129 hours to graduate. Full Bridge students will need at least 133 hours. Students must meet the Residency Requirements described in this catalog.