Nov 27, 2024

2015-2016 Undergraduate Catalog

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2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing

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A minor in Marketing consists of 18 hours. Students pursuing any BBA degree from the School of Business may not choose this minor.

Minor Studies (9 hours)

MRKT 310 - Principles of Marketing (3 hours)
MRKT 320 - Consumer Behavior (3 hours)
MRKT 360 - Advertising (3 hours)
or
MRKT 410 - Market Research (3 hours)

Minor Electives (Choose 9 hours from)

MRKT 330 - Personal Selling and Sales Management (3 hours)
MRKT 340 - Retailing (3 hours)
MRKT 350 - International Marketing (3 hours)
MRKT 360 - Advertising (3 hours)
MRKT 410 - Market Research (3 hours)
MRKT 420 - Nonprofit Marketing (3 hours)
MRKT 450 - Marketing Management (3 hours)
May choose one of the following courses:
BUSI 363 - Entrepreneurial Action (3 hours)
BUSI 473 - Senior Project in Business (3 hours)

Note:

All students must have at least 125 hours to graduate. Students must meet the Residency Requirements described in this catalog.