HOMT 323 - Fundamentals of Planning and Developing Tourism

(3 hours) The issues of formulating the organization’s and industry’s strategic planning are emphasized. The components of the strategic plan for the tourism and hospitality industry-including the vision, mission, objectives, and tactical and operational goals-are examined. Planning issues and corresponding planning processes for tourism development are introduced through case studies and applied learning techniques. Tourism project design, financing, and development are addressed on local, regional, national, and international levels.