HOMT 322 - Advanced Marketing for the Hospitality Industry

(3 hours) Prerequisite: HOMT 321. The principles and practices of marketing in the hospitality and tourism industry are presented. As an applied approach to marketing the tourism product, the course also compares and contrasts the unique approach of tourism marketing to classical marketing principles. Studies demonstrating how marketing activities direct the flow of goods and services from product to consumer in the hospitality and tourism industry are included. The course also covers consumer satisfaction, sequential development steps in marketing, the key role of marketing research, and the growth of information technology. The course introduces strategic industry marketing methods for successful planning and development.