Dec 04, 2022  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 360 - Advertising


(3 hours) Prerequisites: Admission to the School of Business and MRKT 310 (grade of “C” or better). Mass media communications with consumers. Strategic planning, media selection, copy design, and effectiveness measurement.



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