Mar 28, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MRKT 360 - Advertising


(3 hours) Prerequisites: Admission to the School of Business and MRKT 310 (grade of “C” or better). Mass media communications with consumers. Strategic planning, media selection, copy design, and effectiveness measurement.



Add to Portfolio (opens a new window)