Feb 06, 2023  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 350 - International Marketing


(3 hours) Prerequisites: Admission to the School of Business and MRKT 310 (grade of “C” or better). Introduces the student to the major marketing management concepts that provide the basis for understanding multinational and global marketing concepts and tools. Attention is given to determine market potential, product modification, communication across languages and cultures, and unique distribution channels.



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