Nov 27, 2022  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 320 - Consumer Behavior


(3 hours) Prerequisites: Admission to the School of Business and MRKT 310 (grade of “C” or better). An interdisciplinary approach to the analysis and application of psychological, social, and cultural influences on the behavior of consumers and organizational buyers. The interrelationships of marketing actions and buyer behavior are analyzed with the goal of making effective marketing decisions.



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