COMM 320 - Introduction to Public Relations

(3 hours) Prerequisites: COMM 110 and Sophomore standing. Provides an overview of public relations, and its role in society. Addresses history, development, practice, and application. Examines public relations processes such as the planning, implementation, and evaluation of public relations campaigns. Through case studies, students will survey techniques, strategies, and tactics used by PR practitioners. Emphasis on ethical principles of PR practices.