Apr 19, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 360 - Advertising

(3 hours) Prerequisites: MRKT 310 (grade of “C” or better). Mass media communications with consumers. Strategic planning, media selection, copy design, and effectiveness measurement. This course cannot be challenged.


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