MSOM 622 - Data Mining and Business Technology

(3 hours) Prerequisite: MSOM 606. In this course, students will learn about organizational reliance on data that comes from technology and business intelligence. They will study data that comes from analytical sources, such as Google Analytics and web information collected in data mining efforts. Course topics will include traffic analysis, A|B testing and using business intelligence to mine information about customers to make purposeful and meaningful decisions. Students will study the concepts of data warehousing and data visualization.