2017-2018 Graduate Catalog 
    
    Jun 24, 2018  
2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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BUSI 503 - Foundations of Management and Marketing


(3 hours)  

This course provides an overview of management and marketing theory and practice. It introduces students to the classical management functions of planning, organizing, leading, and the exercise of control, as well as concepts involved in the marketing mix. This course is designed to meet foundational requirements, and may not be counted as an elective credit toward graduation requirements.



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