Foundations of Management and Marketing   [ARCHIVED CATALOG]
2013-2014 Graduate Catalog
   

BUSI 503 - Foundations of Management and Marketing


(3 hours)  

This course provides an overview of management and marketing theory and practice. It introduces students to the classical management functions of planning, organizing, leading, and the exercise of control, as well as concepts involved in the marketing mix. This course is designed to meet foundational requirements, and may not be counted as an elective credit toward graduation requirements.



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